The logo consists of a group of dots that form a B and a C, for BraveCenter, with a dot in the middle (meant to represent both a center and a target). The idea is for the viewer to connect the dots and create a network for a bigger picture, which is what a marketing firm focuses on. It provides a sense of interest, and aesthetic, and has a bigger underlying meaning behind it. The dots and the transparent lines create an opportunity to be used in the identity system and create new icons and shapes.