Kendra Scott Selene Ring Set
The Story
As part of the Partnership with Kendra Scott x University of Texas at Austin, we worked to design a new piece of jewelry for Kendra Scott, targeted towards Gen Z. By conducting market research, we came up with a personalized ring set inspired by astrology.
From the design of the piece to the promotional assets, to the packaging, the Selene Ring Set brought a customizable and personal experience that told the story of each individual who would wear it and share it with their loved ones.
We are proud to have accomplished 1,700 votes in just 24 hours!
The Skillset
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Product design
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Market Research
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Pitching an idea
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Concept Drawing
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Advertising Strategies
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Adobe Photoshop and Illustrator
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Experience Design
About this project:
01. Inspiration and Design Process
The Selene Ring Set was inspired by the greek goddesses (symbolizing women empowerment), nature (such as leaves), and astrology (a huge trend within the Gen-Z market).
02. Final Product
The design is inspired by the astrological and zodiac signs, making it extra special for each individual. It consists on three rings inspired by: your sun, moon, and rising.
The design is inspired by the astrological and zodiac signs, making it extra special for each individual. It consists on three rings inspired by: your sun, moon, and rising.
Each ring includes a gap in either the back or the front in order to make it adjustable. Through that feature, it allows for versatility and makes it customizable
In addition, making it genderless and inclusive, it allows the option to share it with a special someone and create a deeper meaning.
03. Social Media Promotion
04. In-Store Promotion
In order to create more customer engagement, we designed a photo opportunity for the outside of the Kendra Scott Store in South Congress, Austin, TX. It would promote the partnership of KS x UT as well as encourage customers to post it on social media.
05. Virtual Exhibition
